Brand voice, positioning statement, value propositions, taglines, messaging hierarchy — the strategic foundation that makes all other copy consistent.
Brand messaging is the operating system that makes every piece of copy consistent, distinctive, and persuasive. Without it, your website says one thing, your emails say another, and your ads say something else entirely. We build: brand voice guide (personality, tone, vocabulary, do/don't examples), positioning statement (who you serve, what you offer, why you are different), value proposition framework (primary + 3-5 supporting), taglines and slogans, messaging hierarchy (what to say first, second, third), competitor differentiation matrix. Deliverable: 25-40 page brand messaging playbook. Timeline: 8-12 working days. From €149.70.
We study your business, audience, competitors, and existing copy. Customer interviews if available. Competitor messaging audit. You receive a creative brief for approval.
First draft delivered in Google Docs with comments explaining the strategic intent behind every section, headline, and CTA placement.
Revision round(s) per your plan. We adjust tone, structure, and specifics based on your feedback. Final version polished to production-ready.
Final copy in Google Docs + a brief implementation guide covering formatting, hierarchy, and A/B testing recommendations for headlines.